The Future of Retail in 2019
[ 24.12.2018 ]
According to a November 2018 study by GfK, the number of US internet users who feel that social networks have become as an important as other information sources in making purchase decisions rose from 27% to 36% between 2015 and 2018.
The differences between a few years ago and the modern iteration is that social media is not necessarily serving as a transactional platform, and Facebook, the original focus, has shifted to more visual properties like Instagram, Pinterest and Snapchat. "Buy buttons" have evolved and brands are attempting to monetize stories.
https://retail.emarketer.com/article/future-of-retail-2019-social-commerce-has-its-day/5c09dfbfb979f107d48479ae?ecid=NL1014
The differences between a few years ago and the modern iteration is that social media is not necessarily serving as a transactional platform, and Facebook, the original focus, has shifted to more visual properties like Instagram, Pinterest and Snapchat. "Buy buttons" have evolved and brands are attempting to monetize stories.
https://retail.emarketer.com/article/future-of-retail-2019-social-commerce-has-its-day/5c09dfbfb979f107d48479ae?ecid=NL1014