Millennials embrace mobile banking
[ 21.08.2015 ]
Millennials are adopting mobile banking at a much higher rate than their parents and grandparents. According to eMarketer’s latest US mobile phone banking usage forecast, nearly 59% of 18-to-34-year-old mobile phone users in the country will access their bank, credit union, credit card or brokerage account via mobile browser, app or SMS on their phones at least monthly this year. In contrast, fewer than 28% of baby boomer mobile phone users will use mobile banking in 2015.
“Having real-time mobile access to personal financial information is a baseline expectation among millennials today, which helps explain why this cohort comprises the largest share of US mobile banking users. But many baby boomers still haven’t made the jump,” said eMarketer analyst Bryan Yeager.
Baby boomers have been slower to adopt mobile phone banking for several reasons. Many prefer to access their accounts using larger-screen devices such as tablets and desktops. And while both millennials and boomers think banking via desktops is more secure than banking on mobile phones, that concern is not keeping millennials on the sidelines.
See more at: http://www.emarketer.com/Article/Millennials-Embrace-Mobile-Banking/1012871?ecid=NLX1043#sthash.xefgHEst.dpuf
www.emarketer.com
“Having real-time mobile access to personal financial information is a baseline expectation among millennials today, which helps explain why this cohort comprises the largest share of US mobile banking users. But many baby boomers still haven’t made the jump,” said eMarketer analyst Bryan Yeager.
Baby boomers have been slower to adopt mobile phone banking for several reasons. Many prefer to access their accounts using larger-screen devices such as tablets and desktops. And while both millennials and boomers think banking via desktops is more secure than banking on mobile phones, that concern is not keeping millennials on the sidelines.
See more at: http://www.emarketer.com/Article/Millennials-Embrace-Mobile-Banking/1012871?ecid=NLX1043#sthash.xefgHEst.dpuf
www.emarketer.com