Social Commerce Referral Grows 110%
[ 13.03.2019 ]
“The content itself takes up 85% of the screen [on Instagram],” said Apu Gupta, co-founder and CEO of social commerce platform Curalate. “And the way you thumb through it lends itself to a discovery experience. You can tap on the image and see the products that are contained within them.”s gaining momentum as platforms like Instagram and Pinterest add shopping-related features, and influencers have only added fuel to the fire,” said eMarketer principal analyst Andrew Lipsman. “While it’s not the most important direct-referral channel for retail, it's growing the fastest.”
Older platforms like Facebook and Twitter have long experimented with social commerce features, but the practice has never caught on. Then visually oriented social networks like Instagram came along and gave brands ways to showcase their products.
Last November, Instagram introduced three new features to drive in-app purchases. In the same month, Snapchat also launched a new social commerce feature called “Shop and Cop.”
More recently, Pinterest expanded its shopping capabilities in anticipation of its initial public offering.
https://www.emarketer.com/content/social-commerce-referral-grows-110?ecid=NL1016
Older platforms like Facebook and Twitter have long experimented with social commerce features, but the practice has never caught on. Then visually oriented social networks like Instagram came along and gave brands ways to showcase their products.
Last November, Instagram introduced three new features to drive in-app purchases. In the same month, Snapchat also launched a new social commerce feature called “Shop and Cop.”
More recently, Pinterest expanded its shopping capabilities in anticipation of its initial public offering.
https://www.emarketer.com/content/social-commerce-referral-grows-110?ecid=NL1016